wallybeacon spreading light on innovation

Discover the 2024 edition

wallybeacon is a collaborative journey between Wally and international universities, aimed at engaging students in imagining and developing new ideas and exploring uncharted paths.

Designed in partnership with strategic design firm MAIZE to celebrate Wally's 30th anniversary, the initiative combines inspiration, mentorship, and collaborative creation to foster creative thinking.

By putting younger generations right at its core, wallybeacon provides them with an open platform where students can challenge the status quo, transform their ideas into tangible projects, and turn 'utopias' into reality.

About Wally

World leader in yachting innovation, Wally combines the latest technology with contemporary design, constantly looking at ways of improving the on the water enjoyment with performance, comfort, and style.

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Founded by Luca Bassani, passionate yachtsman and visionary entrepreneur, Wally changed the entire concept of cruising yachts and built an iconic brand both in the yachting industry and in the luxury market.

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Wally is the only yachting brand two time winner of the Compasso d’oro (in 2004 and in 2008), the world’s most important award for quality and design. In 2019, it became part of Ferretti Group.

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The challenge

**Discover the wallybeacon brief areas**

For this first edition, Wally defined 3 briefs for students. Each presented a challenge: finding an innovative solution or solving specific problems in the areas of "Personal Goods", "Innovative Living", and "Smart Services and Experiences".

Wally requested that the ideas generated by students embody the true 'Wally spirit', seamlessly blending top-notch quality, design, and innovation. It wasn’t just about looking cutting-edge; in line with the brand’s philosophy, functionality and aesthetics had to go hand in hand.

The briefs

Personal goods

"Personal Goods" are high-end items for personal use. Within this category, Wally wants to focus on innovative solutions related to footwear, bags, and luggage. These items can be designed for sports, everyday life, or more formal occasions.

Innovative living

This product category embodies a cutting-edge approach to home life, integrating avant-garde design and smart solutions to enhance indoor and outdoor spaces. It includes innovative items – such as multifunctional furniture and functional design objects – that elevate the user's domestic experience.

Smart services and experiences

This category includes cutting-edge technologies that help people unplug from their daily routines, taking care of their physical and mental health or embracing a slower, more meaningful approach to spending their free time and traveling. It includes digital products (apps, platforms), services, and "phygital" experiences.